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Deep dives, explainers, opinions

Long reads on the questions we hear most often. Pain points, definitions, where the field is heading.

Why we drift apart from our closest friends
Topics
3 min

Why we drift apart from our closest friends

The mechanics of slow drift, and the one habit that reverses it.

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How to keep a friendship alive when you stop seeing each other every day
Topics
3 min

How to keep a friendship alive when you stop seeing each other every day

Cadences that survive a busy life, plus the system that makes them automatic.

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How often should you actually reach out to a friend?
Topics
2 min

How often should you actually reach out to a friend?

Pick a cadence per friend, not a guilty average across all of them.

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The 5-2-1 rule: a tiny system for keeping friendships alive
Topics
2 min

The 5-2-1 rule: a tiny system for keeping friendships alive

A small, repeatable frame for where your social energy goes.

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Why adult friendships fade in your 30s, and the one habit that prevents it
Topics
3 min

Why adult friendships fade in your 30s, and the one habit that prevents it

The structural reasons 30-something friendships thin out, and the fix.

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How to make new friends as an adult (when nothing hands them to you anymore)
Topics
3 min

How to make new friends as an adult (when nothing hands them to you anymore)

The three ingredients of any friendship, and how to recreate them.

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The line between an acquaintance and a friend, and how to cross it
Topics
3 min

The line between an acquaintance and a friend, and how to cross it

What actually separates an acquaintance from a friend, and the crossing.

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